How to persuade

A couple weeks back, Dean Rieck at Copyblogger posted about the six ways to get people to say yes.  He cites Influence: The Psychology of Persuasion, by Robert B. Cialdini, a book I recall — vaguely — from my college psychology class.  (No doubt I would remember it a whole lot better if the class hadn’t been at 9:30 a.m.)  The six ways?  Reciprocation, commitment and consistency, social proof, liking, authority and scarcity.  Pretty applicable to book publicity, no?  Check the post for details.