How to persuade
A couple weeks back, Dean Rieck at Copyblogger posted about the six ways to get people to say yes. He cites Influence: The Psychology of Persuasion, by Robert B. Cialdini, a book I recall — vaguely — from my college psychology class. (No doubt I would remember it a whole lot better if the class hadn’t been at 9:30 a.m.) The six ways? Reciprocation, commitment and consistency, social proof, liking, authority and scarcity. Pretty applicable to book publicity, no? Check the post for details.
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