How to persuade
A couple weeks back, Dean Rieck at Copyblogger posted about the six ways to get people to say yes. He cites Influence: The Psychology of Persuasion, by Robert B. Cialdini, a book I recall — vaguely — from my college psychology class. (No doubt I would remember it a whole lot better if the class hadn’t been at 9:30 a.m.) The six ways? Reciprocation, commitment and consistency, social proof, liking, authority and scarcity. Pretty applicable to book publicity, no? Check the post for details.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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- What is an imprint?
- What to include on author websites
- What's a book blog tour?
- Why email subject lines are so important
- Why email signatures are important
- DIY Book Promotion and Publicity
- List of freelance book publicists
- Checking in to promote books: Foursquare vs. Get Glue
- What you need to include in your email signature
- NPR Books Watch — 7/10-7/16