Do free ebooks increase book sales?

Recently, several houses including HarperCollins, Random House and St. Martin’s Press have tried giving out free ebooks.  The jury seems to be out on whether this move affects sales and if so, by how much.  Today, TeleRead posts some feedback from a couple Tor authors about how they feel their free ebooks affected hard copy sales.

Morning Brief — Thursday, July 10

Today is a sad day.  One of the best spinning teachers I’ve found is leaving for med school.  Alas.  But life goes on.

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Rusty Shelton Phenix & Phenix Literary Publicists posts some suggestions for how authors can work successfully with publicists.

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Bella Stander from Reading Under the Covers has an interesting post about the importance of an author posting the name of his / her publishing house on websites and other materials.  It’s easy to forget the most obvious information, sometimes.  Whether author or publicist, when we put together press materials or follow up with journalists, we should always make sure the important information — title, author, publishing house, publication date, contact information — is in a prominent place.  I always put the ISBN up high too, since some (okay, maybe only a few) editors log in books that way.  Pub date, of course, is another popular way that books are logged in by reviewers.

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More blogging tips from social media whiz Chris Brogan.