Morning Brief — Thursday, July 10
Today is a sad day. One of the best spinning teachers I’ve found is leaving for med school. Alas. But life goes on.
Bella Stander from Reading Under the Covers has an interesting post about the importance of an author posting the name of his / her publishing house on websites and other materials. It’s easy to forget the most obvious information, sometimes. Whether author or publicist, when we put together press materials or follow up with journalists, we should always make sure the important information — title, author, publishing house, publication date, contact information — is in a prominent place. I always put the ISBN up high too, since some (okay, maybe only a few) editors log in books that way. Pub date, of course, is another popular way that books are logged in by reviewers.
More blogging tips from social media whiz Chris Brogan.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.
- What is an imprint?
- Why email subject lines are so important
- DIY Book Promotion and Publicity
- Alltop -- news (and book news) aggregator
- What you need to include in your email signature
- Why a *pre-publication* web presence is important
- Bad pitches ... bad interview requests
- How to prepare an author for an interview
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