The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Tuesday, June 17

Okay — not so morning brief anymore, but I forgot to send this before the morning marketing meeting and then I went to moderate the Publishers Publicity Association lunch panel.


Paper Cuts reports on the New Haven Review, a publication that reviews books that have *not* been reviewed in other major publications.  Bless them.


Miriam from Hachette sent along this link yesterday to a review on YouTube of Child 44 (yes, published by Hachette) that was also picked up by GalleyCat this morning.  As of this morning, the video had been viewed 200 times — not a lot for YouTube, but hey, 200 times more than if it hadn’t been posted.

June 17, 2008 Posted by | Online Marketing, Update Your Database | , , , | Leave a comment

Morning Brief — April 29, 2008

ReadWriteWeb posts about how best to Digg stories.  (Yes, there’s a technique that includes leaving out references to individual sites — we may all know what Gawker is, but does the rest of the world? — submitting to unusual categories and submitting often so your votes count more.)


For those of you who don’t follow the daily book section blogs (Boston Globe, DMN, Sun-Sentinel, LAT, NYT, WaPo, etc.), I encourage you to do so — you can find the links to these sites on my blogroll.  Today, Paper Cuts, one of the NYT’s book blogs, featured “outtakes” from Dave Itzkoff’s Sunday Styles profile with Keith Gessen.  Off the Shelf (the Globe’s book blog) and Texas Pages (the Dallas Morning News’ blog) always list local author events and the latter often runs excerpts of books that are reviewed in the print edition.  Of course, with the LAT Book Fest this weekend, the folks over at Jacket Copy, the LAT book blog, were working overtime.  Long story short, there’s a ton of original content on these blogs that you won’t want to miss.  I haven’t had time to investigate all the papers that might also have book blogs, so if anyone would like to contribute other book section blogs for my edification, please, you know, feel free to let me know.


The (London) Times via The Literary Saloon writes about the history of bestseller lists.  (Apparently Brits think bestseller lists are crass and American.  Now whatever gave them that idea?)

April 29, 2008 Posted by | Media Monitoring, Miscellaneous, Pitching Tips, Uncategorized | , , , , , | Leave a comment

Old / new media

I’ve been really busy / away these past few weekends so I haven’t been looking through my print NY Times as closely as I should have been doing, so imagine my surprise when I opened the paper Sunday morning to find not only a revamped table of contents on page 2, but also a ToC for on page 4!

Technophile though I may be, I’d have to admit that I think what we’re seeing these days is not so much the triumph of new media over old media, but the mash up of new media and old media — much like Hera and Nicky (the Cylon / human hybrids for those of you who have the misfortune to not be Battlestar Galactica fans).

So the venerable Gray Lady, for example, started an online-only section called City Room. And several book sections also feature blogs: the Boston Globe has Off the Shelf, the Chicago Sun-Times The Book Room, the Dallas Morning News Texas Pages, the Ft. Lauderdale Sun-Sentinel’s Off the Page, the LAT Jacket Copy, the NYT Paper Cuts and Reading Room and the Washington Post Short Stack.  Former DM-N BRE Jerome Weeks now blogs at Bookdaddy and now-retired Philly Inky BRE Frank Wilson continues to blog at Books, Inq.  On the other side of the coin, many bloggers have made inroads into the print community. When Wilson retired, a slew of lit bloggers who have reviewed for that publication posted fond farewells. Or Carolyn Kellogg, the blogger behind Pinky’s Paperhaus, now has a regular gig with Jacket Copy.

What does this mean for book promotion? More flexibility. Our media contacts who once were limited to only one medium can now bring their writing to multiple audiences. Happy Monday. 🙂

April 7, 2008 Posted by | Trends | , , , , , , , , , | Leave a comment

What not to write in a press release

Bob Harris writes about the seven “deadly words of book reviewing” on the NYTBR’s Paper Cuts — which are probably seven words we might want to (try to) phase out of our press materials.  (And I think the eighth would have to be Michiko’s now infamous “limn.”  Who knew that was even a word.)

March 25, 2008 Posted by | Press Material | | 1 Comment