The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Wednesday, June 25

Alice from AMACOM passed on this link from Problogger about the goals of PR people, why we’re relentlessly pitching, etc.  It’s an interesting post (and check the comments section too), especially coming off a discussion I had with a journalist friend yesterday about the utility of PR people.  She said she didn’t like going to PR folk for comment (or using services like HARO that help journalists connect with sources via publicists) because she didn’t want to fall prey to an “agenda.”  I told her that of course we have an agenda, but that most of us are pretty up front about it — and in book publicity I’d have to say the cat’s out of the bag from the get go.  So I told her there’s no reason why she shouldn’t accept help from a PR person as long as she does her own research as well and doesn’t simply take that information as the gospel truth.  Joan Stewart from The Publicity Hound says pretty the same thing — that as a reporter / editor there certainly were occasions where she was grateful for the reliable PR person.

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Chris Brogan makes some helpful suggestions about how to write an email that gets answered.  I’d like to highlight:

List “ways to contact you online and off — never presume your email address is obvious, especially if your email has been forwarded by others.”

A lot of times people leave their email addresses out of signatures.  Bad move.  Not only does someone have to copy and paste twice if they are adding your information to their Contacts database, but depending on how the message is forwarded, the email address can disappear entirely.  Moral of the story: include your email address in your email signature.

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June 25, 2008 Posted by | Email, Miscellaneous | , , , , | 1 Comment

Everything you’ve *ever* wanted to know about social media

Chris Brogan has pulled together all his posts about social media: information about Facebook and Linked In, podcasting, online branding, blogging, and much, much more.  It will take you a while to go through all his links, but it’s worthwhile — I suggest you bookmark the url and check back when you can.

May 28, 2008 Posted by | Blogs, Online Marketing, Social Networking | | 1 Comment

Morning Brief — Tuesday, May 27

Fareed Zakaria, pundeditor of Newsweek International, has a new show debuting on CNN next Sunday, Fareed Zakaria–GPS.

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Maureen from Penguin passed on word that Betsy Alexander has been named a senior producer for CBS’ The Early Show.  She will oversee lifestyle segments.

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Joan Stewart of The Publicity Hound Blog lists some services that send out reporter queries.  You have to pay for some of them (like Profnet) but others are free, so you may want to check them out.  I find these services particularly helpful for backlist titles which I can’t be actively pitching.

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Chris Brogan offers some basic blogging tips including the tone of a blog, how often one should post, linking, commenting, etc.

May 27, 2008 Posted by | Blogs, Pitching Tips, Update Your Database | , , , | Leave a comment

How to use LinkedIn effectively

Authors are more likely to use Facebook or MySpace rather than LinkedIn for promotional purposes (the two former networking sites are more “fun,” the latter more professional), but since we hear LinkedIn mentioned a lot — and a lot of us have LinkedIn profiles — I thought you might be interested in Chris Brogan’s post about using LinkedIn.  He talks about how to get recommendations and who to connect to, among other issues.

May 19, 2008 Posted by | Online Marketing, Social Networking | , , , | 2 Comments

Morning Brief — Monday, May 19

The Literary Saloon mentions a couple new book blogs at Harper’s and the New Yorker.  Also, Bud Parr of Chekhov’s Mistress brings our attention to the new Kenyon Review Online and the accompanying blog.

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Ed Champion of Edward Champion’s Filthy Habits sent over a link to A Whole Lotta Nothing post that provides some tips about how to pitch bloggers; chief among them, don’t blast email a stock press release.

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Thinking about starting a blog but wondering what it should look like?  Chris Brogan gives some tips including what to include in your “About” link, what to include in a blog roll, what fonts and colors to use, and more.

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Joan Stewart of The Publicity Hound’s Blog talks up the benefits of commenting of blogs.  (Blogging isn’t just about writing posts on your own blog — it’s about interacting with other blogs and bloggers too.)

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And finally, authors who are comfortable blogging and who have regular traffic (or are willing to blog regardless), may want to consider blogging their tour.  Buzz, Balls & Hype links to Tony Horwitz’s USA TODAY guest blog for his tour for A Voyage Long and Strange.

May 19, 2008 Posted by | Blogs, Online Marketing, Pitching Tips | , , , , , , , , , , , | 2 Comments

Morning Brief — May 6, 2008

PR Squared posts about how “everything is important” is PR — including the “boring” tasks like media monitoring and creating schedules.  While their post is directed at people in PR rather than in book publicity, you can see how the issues raised in the post apply to us.

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Chris Brogan posts some links about blogging / social media including writing effective blog posts and measuring the effectiveness of social media.

May 6, 2008 Posted by | Blogs, Media Monitoring, Online Marketing, Social Networking | , | Leave a comment