The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Blogging will resume

some time between not now and Tuesday.  Have a good weekend.

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November 7, 2008 Posted by | Uncategorized | Leave a comment

Morning Brief — Wednesday, October 29

We’ve been hearing about staff cuts at The Los Angeles Times for a while now.  Liz from The Penguin Press reports passed on an article from Variety with some details.  Unfortunately (although perhaps not surprisingly) the cuts affect a number of writers who cover books: Lynell George, Scott Timberg and Veronique de Turenne.

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Liz and Shannon from Viking Penguin both passed on the news that the Christian Science Monitor will publish exclusively online.  The New York Observer reports that the last print edition will appear April 1, 2009.

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Massive cuts also at McGraw Hill (which publishes Business Week, among other titles), Time Inc. and The Newark-Star Ledger.  I haven’t yet seen names of departing writers, but I’m guessing this doesn’t bode well for book coverage.

October 29, 2008 Posted by | Uncategorized | , , , , , | 2 Comments

Promoting social networking profiles

Over at The Publicity Hound, Joan Stewart debates how to promote social networking profiles.  This may be more applicable for authors than publicists but still, many people are open to being contacted — in a professional capacity — via AIM or Twitter.  Consider adding your profile URLs / IDs to your email signature if these are indeed good ways to reach you.

September 17, 2008 Posted by | Social Networking, Uncategorized | | Leave a comment

What’s Twitter all about and how can it help book publicists?

I came late to Twitter.  I didn’t think a lot of my friends used it (they don’t) and I thought “Twitter” was a stupid name (it is).  But why’s it so important that everyone can’t shut up about it?

There are actually two types of things you can do on Twitter: post your status for people who are following you and follow the status of those people whom you might be following.  You may be thinking this sounds dumb because we really don’t need to know what someone is eating for lunch, but some journalists and bloggers also use Twitter to post queries or even to conduct interviews (and of course there’s that Berkeley kid who managed to post the word “arrested” to his Twitter account when he was nabbed at a protest in Egypt).

In the past couple days, PR Squared posted a list of media people who use Twitter and ReadWriteWeb explained how they use Twitter as journalists.  Both posts show Twitter screen captures so you can see what exactly is going on.  Yesterday Valleywag chimed in.  (Apparently there are 80,000 Twitter users.  Business Week’s Blogspotting blog just posted about how various business are using Twitter and if you really want to stay on top of the Twitter big shots, check out Alltop’s Twitterati.

April 30, 2008 Posted by | Online Marketing, Trends, Uncategorized | , , , , | Leave a comment

Morning Brief — April 29, 2008

ReadWriteWeb posts about how best to Digg stories.  (Yes, there’s a technique that includes leaving out references to individual sites — we may all know what Gawker is, but does the rest of the world? — submitting to unusual categories and submitting often so your votes count more.)

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For those of you who don’t follow the daily book section blogs (Boston Globe, DMN, Sun-Sentinel, LAT, NYT, WaPo, etc.), I encourage you to do so — you can find the links to these sites on my blogroll.  Today, Paper Cuts, one of the NYT’s book blogs, featured “outtakes” from Dave Itzkoff’s Sunday Styles profile with Keith Gessen.  Off the Shelf (the Globe’s book blog) and Texas Pages (the Dallas Morning News’ blog) always list local author events and the latter often runs excerpts of books that are reviewed in the print edition.  Of course, with the LAT Book Fest this weekend, the folks over at Jacket Copy, the LAT book blog, were working overtime.  Long story short, there’s a ton of original content on these blogs that you won’t want to miss.  I haven’t had time to investigate all the papers that might also have book blogs, so if anyone would like to contribute other book section blogs for my edification, please, you know, feel free to let me know.

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The (London) Times via The Literary Saloon writes about the history of bestseller lists.  (Apparently Brits think bestseller lists are crass and American.  Now whatever gave them that idea?)

April 29, 2008 Posted by | Media Monitoring, Miscellaneous, Pitching Tips, Uncategorized | , , , , , | Leave a comment

Getting Profnet / HARO / etc. to work for you

For those of you who may be using Profnet, HARO (Help a Reporter) or other similar services, here are Build Buzz‘s suggestions of how to fine tune your responses to reporters. 

April 27, 2008 Posted by | Miscellaneous, Uncategorized | , | Leave a comment