How do you track online “buzz”?
These past couple months have been incredibly busy, so I haven’t posted except on Fridays, when I do the NPR Books Watch wrap ups in which I list the books / authors that have been covered on the national NPR (National Public Radio) shows. Book publicists — and anyone in the business of book promotion — know what a national NPR hit means, which is to say sales. And typically lots of them.
One of the reasons why I hit upon doing the NPR Books Watch is because it’s easy enough (if time consuming) to look up book stories on the NPR Books page and then check sales rankings on Amazon. In fact, Amazon is the quickest and most accessible way for anyone to get a snap shot of book sales (although you’d need to take the numbers with a grain of salt since they only reflect online sales rankings — not sales, per se — on one site).
But the truth is that a lot of what we do as book publicists is generate “buzz” — in other words, our efforts may not translate into immediate sales, even if down the line people end up buying more books. Which brings me to the topic of this post.
The other day, I attended a Publishing Point talk with Martha Stewart Executive Vice President Gail Horwood and she shared a few simple tools the folks over at Martha Stewart use track (online) buzz:
— # of Comments on Facebook / blog / website posts
— Retweets and @replies (if you use Twitter)
How do you track buzz? (I know the above doesn’t include web analytics applications like Google Analytics, but that’s the topic of another post …)
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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