The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Creating author platforms

“Creating Author Platforms” is … the name of the course I’ll be teaching this summer at NYU’s Center for Publishing!  It’s a weekly, evening, six-week course starting in mid-June.  Here’s the course description:

A successful online platform is one of the key selling tools for a book.  Learn the primary elements of reaching and engaging your target audience online through a robust website, social media sites such as Facebook and Twitter, e-newsletters, blogs, and online events.  Discuss what it takes to “go viral” and how online publicity and careful Web positioning can help you create interest in your books that can translate into strong sales.  Both book publishers and authors interested in self-publishing may benefit from this course.

So why would you want to take the course?  Sure, it’s a lot of what I blog about, but it’ll be hands on.  In other words, if you have been bookmarking my posts telling yourself that you’ll check back to set up your Facebook profile / Twitter account / blog but never got around to it (yes, I know how that works — I do it too) and if you’re in NYC, now you can have yours truly walk you through the steps!

For course details and to enroll , visit NYU’s School of Continuing and Professional Studies site.


April 6, 2010 - Posted by | Online Marketing


  1. Congrats on this, Yen–what a cool opportunity

    Comment by Rusty Shelton | April 6, 2010 | Reply

  2. Yen, that’s fantastic!!

    Comment by Ann Pryor | April 6, 2010 | Reply

  3. Very nice. I like the name, “Creating Author Platforms.”

    Best of luck!


    Comment by Skye Wentworth | April 6, 2010 | Reply

  4. Wow, I would LOVE to take this course… eighty percent of what I know about all this I’ve learned from this blog. If I were in NY I would definitely sign up. Way to go —

    Comment by Summer Wood | April 6, 2010 | Reply

  5. This sounds great, Yen! Your students will be lucky to have someone who truly knows her stuff and they will learn a lot.

    Comment by Susannah Greenberg | April 7, 2010 | Reply

  6. congrats!!!

    Comment by Gabrielle | April 12, 2010 | Reply

  7. Hey Yen, that’s great! I’m just wrapping up my self-publishing class at NYU and it has been a fantastic experience! Good luck! Penny

    Comment by Penny C. Sansevieri | April 26, 2010 | Reply

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