The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

NPR Books Watch — 4/23-4/29

Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, interviewer, pub date, imprint, genre, post-interview Amazon ranking, pre-interview ranking (if the book was mentioned on Shelf Awareness and I was able to look up the number before the interview), and interview hyperlink.

* indicates the interview is a rebroadcast.

***

TOTAL book stories for the past week: 25 (27 last week)

All Things Considered: 3 (4 LW)

Diane Rehm: 4 (4 LW)

Fresh Air: 3 (2 LW)

Morning Edition: 5 (3 LW)

NPR.org: 4 (5LW)

Talk of the Nation: 3 (4 LW)

Tell Me More: 1 (1 LW)

Weekend Edition Saturday: 2 (3 LW)

Weekend Edition Sunday: 1 (1LW)

All Things Considered Age of Persuasion, The Terry O’Reilly
All Things Considered Cleopatra Duana Roller
All Things Considered Three Books … / Three Books To Get You Out Of A Political Wilderne    
Diane Rehm Anthill* E.O. Wilson
Diane Rehm Slap, The Christos Tsiolkas
Diane Rehm Landmark Ceci  Connolly
Diane Rehm Walk in My Shoes Andrew Young
Fresh Air In the Place of Justice Wilbert  Rideau
Fresh Air Hellhound on His Trail Hampton Sides
Fresh Air Song of Myself and Other Poems Robert Haas
Morning Edition Art of Losing, The Kevin Young
Morning Edition Dorothea Lange Linda Gordon
Morning Edition War Lovers, The Evan Thomas
Morning Edition Artist in Treason Andro Linklater
NPR.org What We’re Reading, April 27 – May 3    
NPR.org Hand That First Held Mine, The Maggie O’Farrell
NPR.org My Guilty Pleasure / Merde Encore    
NPR.org American Subversive David Goodwillie
Talk of the Nation Anthill E.O. Wilson
Talk of the Nation Paradise Beneath Her Feet Isobel Coleman
Talk of the Nation Myths About Suicide Thomas Joiner
Tell Me More Big Girl Danielle Steele
Weekend Edition Saturday 10 Laws of Enduring Success Maria Bartiromo
Weekend Edition Saturday Baseball Codes, The Jason Turbow
Weekend Edition Sunday Christianity Diarmid McCullough

April 30, 2010 Posted by | NPR Books Watch | , , , , , , , , | Leave a comment

When should an author begin setting up social networking profiles / blogs / websites?

Yesterday I spoke at an AAR / Association of Authors’ Representatives panel together with Connor Raus (who runs digital advertising agency CRKWD) about understanding social media and how to use it effectively — as you know, a favorite topic of mine here on The Book Publicity Blog.  I don’t have time to summarize the entire panel here (and you don’t have time to read a summary of the entire panel), but I did want to tackle the issue of timing, a common question among book publicists, authors, agents and others in the publishing industry, and one that we discussed last night: in order to most effectively promote a book, when do you begin setting up social networking profiles / blogs / websites?

It occurred to me that creating an online author platform — aforementioned social networking profiles, blogs and websites — is much like training for a marathon.  (Unfortunately, the marathon analogy only came to me during my shower last night — historically, my good ideas have all arisen near water — rather than during the panel, but fortunately, I now have the opportunity to share this with you now.)

If you have ever run a marathon — or if you know someone who has — you (may) know that typically, runners train between two and six months for the race.  Of course, it depends on your fitness level, how much you’ve been running, what your time goal is (if any), but the majority of runners will end up training between two and six months.  Which, coincidentally, is about how long before a book’s publication many would suggest authors start developing a web presence.

You may be thinking that if one can get into good enough shape to run 26.2 miles in six months, then imagine how much better shape one would be in if one trained (blogged / networked) for a year!  Except for the crazy ones, however, no marathoner does this (running, that is).  The reason is simple: there are only so many 5 a.m. 20-milers you can run weekly before completely burning out.  Likewise, (most) authors find it is simply not feasible to generate an unlimited number of blog posts or tweets or status updates for time eternal.

Just to be clear, I’m not discouraging an author from starting to blog a year before a book comes out — after all, unlike with marathoning, blogging and social networking is unlikely to result in injury (one hopes) — but I am saying that realistically, given the vast number of personal and professional commitments we all have, most authors probably will end up tapering their online activities after a few months.

That was my epiphany for the day.  What do you think?

April 29, 2010 Posted by | Online Marketing | , | 19 Comments

NPR Books Watch — 4/16-4/22

Work’s been pretty busy — fancy that — but I hope to get some non-NPR Books Watch posts rolling soon …

Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, interviewer, pub date, imprint, genre, post-interview Amazon ranking, pre-interview ranking (if the book was mentioned on Shelf Awareness and I was able to look up the number before the interview), and interview hyperlink.

* indicates the interview is a rebroadcast.

***

TOTAL book stories for the past week: 27 (24 last week)

All Things Considered: 4 (2 LW)

Diane Rehm: 4 (3 LW)

Fresh Air: 2 (7 LW)

Morning Edition: 3 (2 LW)

NPR.org: 5 (4 LW)

Talk of the Nation: 4 (2 LW)

Tell Me More: 1 (1 LW)

Weekend Edition Saturday: 3 (2 LW)

Weekend Edition Sunday: 1 (1LW)

All Things Considered Man Who Ate His Boots, The Anthony Brandt
All Things Considered Crossing Mandelbaum Gate Kai Bird
All Things Considered You Must Read This / George, Being George Nelson Aldrich
All Things Considered Appetite for America Stephen Fried
Diane Rehm Inheritance, The* Simon  Tolkien
Diane Rehm Super Jim Lehrer
Diane Rehm Hubble Edward John  Weiler
Diane Rehm Anthill E.O. Wilson
Fresh Air Cyber War Richard Clarke
Fresh Air Bedwetter, The Sarah Silverman
Morning Edition Black Nature Camille T. Dungy
Morning Edition Secret Life of the Grown Up Brain, The Barbara Strauch
Morning Edition Poetry Speaks Who I Am Elise Paschen
NPR.org Beatrice & Virgil Yann Martel
NPR.org What We’re Reading, April 20-26    
NPR.org Books We Like / Collected Stories of Deborah Eisenberg, The Deborah Eisenberg
NPR.org Books We Like / Every Last One Anna  Quindlen
NPR.org Matterhorn Karl Marlantes
Talk of the Nation Mandela’s Way Richard Stengel
Talk of the Nation Moonlit Earth Christopher  Rice
Talk of the Nation Scent of the Missing Susannah Charleson
Talk of the Nation America’s Captives Paul J. Springer
Tell Me More Mixed Kip Fullbeck
Weekend Edition Saturday Funny Thing Happened on the Way to the Future, A Michael J. Fox
Weekend Edition Saturday Eastern Stars, The Mark Kurlansky
Weekend Edition Saturday Tales from the 5th Street Gym Ferdie Pacheco
Weekend Edition Sunday Beatrice & Virgil Yann Martel

April 23, 2010 Posted by | NPR Books Watch | , , , , , , , , | Leave a comment

NPR Books Watch — 4/9-4/15

Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, interviewer, pub date, imprint, genre, post-interview Amazon ranking, pre-interview ranking (if the book was mentioned on Shelf Awareness and I was able to look up the number before the interview), and interview hyperlink.

* indicates the interview is a rebroadcast.

***

TOTAL book stories for the past week: 24 (27 last week)

All Things Considered: 2 (6 LW)

Diane Rehm: 3 (3  LW)

Fresh Air: 7 (4 LW)

Morning Edition: 2 (4  LW)

NPR.org: 4 (2 LW)

Talk of the Nation: 2 (4 LW)

Tell Me More: 1 (1 LW)

Weekend Edition Saturday: 2 (3 LW)

Weekend Edition Sunday: 1 (0 LW)

All Things Considered Simple Fresh Southern Matt and Ted Lee
All Things Considered Animal Review, The Jacob Lentz
Diane Rehm Inheritance, The Simon Tolkien
Diane Rehm Every Last One Anna Quindlen
Diane Rehm Birdology Sy Montgomery
Fresh Air As They See ‘Em Bruce Weber
Fresh Air Sixty Feet, Six Inches* Bob Gibson
Fresh Air Supreme Power Jeff Shesol
Fresh Air Secret Life of the Grown Up Brain, The Barbara Strauch
Fresh Air Hotel Iris Yoko Ogawa
Fresh Air Apple Trees at Olema, The Robert Hass
Fresh Air How to Cool the Planet Jeff Goodell
Morning Edition Oprah Kitty Kelley
Morning Edition Character And Voice: Picks For National Poetry Month
NPR.org Market Day James Sturm
NPR.org What We’re Reading, April 13-19
NPR.org Purge Sofi Oksanen
NPR.org Eastern Stars, The Mark Kurlansky
Talk of the Nation Whistling Vivaldi Claude Steele
Talk of the Nation Life We Were Given, The Dana Sachs
Tell Me More Not My Boy! Rodney Peete
Weekend Edition Saturday Ticket to the Circus, A Norris Church Mailer
Weekend Edition Saturday You Couldn’t Ignore Me If You Tried Susannah Gora
Weekend Edition Sunday Dog Boy Eva Hornung

April 16, 2010 Posted by | NPR Books Watch | , , , , , , , , | 1 Comment

NPR Books Watch — 4/2-4/8

Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, interviewer, pub date, imprint, genre, post-interview Amazon ranking, pre-interview ranking (if the book was mentioned on Shelf Awareness and I was able to look up the number before the interview), and interview hyperlink.

* indicates the interview is a rebroadcast.

***

TOTAL book stories for the past week: 27 (23 last week)

All Things Considered: 6 (3 LW)

Diane Rehm: 3 (2 LW)

Fresh Air: 4 (5 LW)

Morning Edition: 4 (4 LW)

NPR.org: 2 (4 LW)

Talk of the Nation: 4 (2 LW)

Tell Me More: 1 (0 LW)

Weekend Edition Saturday: 3 (2 LW)

Weekend Edition Sunday: 0 (0 LW)

All Things Considered Lost States Mike Trinklein
All Things Considered Anthill E.O. Wilson
All Things Considered Three Books For The Closeted Francophile    
All Things Considered Bridge, The David Remnick
All Things Considered You Must Read This / Passing Nella Larsen
All Things Considered Pearl of China Anchee Min
Diane Rehm 13 Bankers* Simon  Johnson 
Diane Rehm In the Neighborhood Peter Lovenheim
Diane Rehm Solar Ian McEwan
Fresh Air So Much For That Lionel Shriver
Fresh Air Captain’s Duty, A Richard Phillips
Fresh Air Autobiography of a Recovering Skinhead Jody M. Roy
Fresh Air In Pursuit of Silence George Prochnik
Morning Edition Solar Ian McEwan
Morning Edition American Readers, Waiting Impatiently For ‘The Girl’    
Morning Edition Bridge, The David Remnick
Morning Edition This Time Together Carol Burnett
NPR.org Collected Stories of Deborah Eisenberg, The Deborah Eisenberg
NPR.org Imperfect Birds Anne Lamott
Talk of the Nation Insectopedia Hugh Raffles
Talk of the Nation Poisoner’s Handbook, The Deborah Blum
Talk of the Nation Orange is the New Black Piper Kerman
Talk of the Nation Bite Me Christopher Moore
Tell Me More Known to Evil Walter Mosley
Weekend Edition Saturday Lunatic Express Carl Hoffman
Weekend Edition Saturday Between Two Worlds Roxana Saberi
Weekend Edition Saturday High Heat Tim Wendel

April 9, 2010 Posted by | NPR Books Watch | , , , , , , , | Leave a comment

Creating author platforms

“Creating Author Platforms” is … the name of the course I’ll be teaching this summer at NYU’s Center for Publishing!  It’s a weekly, evening, six-week course starting in mid-June.  Here’s the course description:

A successful online platform is one of the key selling tools for a book.  Learn the primary elements of reaching and engaging your target audience online through a robust website, social media sites such as Facebook and Twitter, e-newsletters, blogs, and online events.  Discuss what it takes to “go viral” and how online publicity and careful Web positioning can help you create interest in your books that can translate into strong sales.  Both book publishers and authors interested in self-publishing may benefit from this course.

So why would you want to take the course?  Sure, it’s a lot of what I blog about, but it’ll be hands on.  In other words, if you have been bookmarking my posts telling yourself that you’ll check back to set up your Facebook profile / Twitter account / blog but never got around to it (yes, I know how that works — I do it too) and if you’re in NYC, now you can have yours truly walk you through the steps!

For course details and to enroll , visit NYU’s School of Continuing and Professional Studies site.

April 6, 2010 Posted by | Online Marketing | 7 Comments

NPR Books Watch — 3/26-4/1

Formatting’s a bit wonky this week, but what can I say …

Anyone who emails me the imprints of all the books listed (or houses if no imprint is available) will win the NPR Books Grid for the prior week that includes, in addition to the information below, interviewer, pub date, imprint, genre, post-interview Amazon ranking, pre-interview ranking (if the book was mentioned on Shelf Awareness and I was able to look up the number before the interview), and interview hyperlink.

* indicates the interview is a rebroadcast.

***

TOTAL book stories for the past week: 23 (23 last week)

All Things Considered: 3 (4 LW)

Diane Rehm: 2 (3 LW)

Fresh Air: 5 (2 LW)

Morning Edition: 4 ( 3LW)

NPR.org: 4 (5  LW)

Talk of the Nation: 2 (3 LW)

Tell Me More: 0 (0 LW)

Weekend Edition Saturday: 2 (0 LW)

Weekend Edition Sunday: 0 (1 LW)

All Things Considered    13 Bankers    Simon     Johnson
All Things Considered    For All the Tea in China    Sarah    Rose
All Things Considered    Solar    Ian    McEwan
Diane Rehm    Paul and Me    A.E.    Hotchner
Diane Rehm    Big Short, The    Michael    Lewis
Fresh Air    One Nation Under Dog*    Michael    Schaffer
Fresh Air    Ill Fares the Land    Tony    Judt
Fresh Air    Between Two Worlds    Roxana    Saberi
Fresh Air    Sabbath World, The    Judith    Shulevitz
Fresh Air    Hollywood Economist, The    Edward    Epstein
Morning Edition    New Kind of Christianity, A    Brian     McLaren
Morning Edition    Son of Hamas    Mosab Hassan    Yousef
Morning Edition    Rule of Benedict, The    David    Gibson
Morning Edition    Murder City    Charles    Bowden
NPR.org    What We’re Reading, March 30-April 5
NPR.org    Surrendered, The    Chang-Rae    Lee
NPR.org    Supreme Power    Jeff    Shesol
NPR.org    Solar    Ian    McEwan
Talk of the Nation    What is This Thing Called Love?    Gene    Wilder
Talk of the Nation    Life in Year One    Scott    Korb
Weekend Edition Saturday    Best Kind of Different    Shonda    Schilling
Weekend Edition Saturday    Hellraisers    Robert    Sellers

April 2, 2010 Posted by | NPR Books Watch | , , , , , , , | 2 Comments