How to save time in book publicity
I’ve posted a lot about what drives me crazy (what can I say — I can be a complainer) but I thought it would also be useful to post about a couple life savers from these past few crazy weeks.
Microsoft Outlook’s Calendar Function
When interview requests for authors are flying fast and furious, it can get really tricky figuring out when an author is available and, once an interview has been confirmed, getting him / her the correct booking information. Sometimes, this all must be done in a few hours, so anything that saves time and trouble — sending information directly to a calendar program, for example — can be more efficient than trading information in an email message or in Word, which subsequently must often be entered into a calendar program).
(Downside: I haven’t found a way to share an Outlook calendar I’ve created with colleagues — although I do know how to share my own Outlook calendar. Anyone know how to do this? Do tell.)
If you can’t / don’t want to use a calendar program and need to record the information in Word, Google Docs allows more than one publicist to access (and change) the document at one time. This means you’re not left frantically trading email messages: “Let me know when you’re out of the schedule ASAP so I can change something!”
(Downside: it’s harder to format text in Google Docs than in Word and it’s also a bit slower.)
I know we’re all busy in the fall. What saves you time?