The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Why email signatures are important

One of the reasons why I haven’t posted in a while is because it’s been really crazy — as fall often is for book publicists — and I’ve been madly booking interviews (and rescheduling them, as so often is the case).  Lots of late nights and heading to the office on weekends.  Now more than ever I’ve come to appreciate that some people are easy to reach and others … not so much.

For example, some producers routinely list three phone numbers in their electronic signatures — direct number, show / studio line, cell phone — while others don’t even have an esignature.  Although I do prefer email to the phone, I still use the latter (particularly when I’m not getting a response by email).  Guess who gets the hot, last-minute booking?

Many other people request review copies of books and when mailing addresses are included in email signatures, I can easily pop books in the mail.  But some fail to include mailing addresses in esignatures.  So on a busy day, when I barely have time to go to the bathroom, guess who doesn’t get the book?

Of course — the knife cuts both ways.  Reporters and producers who can’t reach a publicist are liable to move on to the next book or author.  At the end of the day, most of what this boils down to is an email signature.  So make it a good one.

October 26, 2009 - Posted by | Email |

12 Comments »

  1. Thank you for the good reminder. I have gone in and added a signature (with full contact information) to my professional email. And thanks to you (again) for an earlier post about what information to include when requesting a book for review. I thought I was doing pretty well, but you taught me how to do it perfectly.

    Thanks again for your invaluable advice.

    Comment by Lauren Roberts | October 26, 2009 | Reply

  2. Thanks for the reminder. My first novel is about to go out on submission. As a writer I’m guessing it’s important to have a signature too. It’s something I used when I was searching for representation but have gotten away from lately.

    Comment by Paul Greci | October 26, 2009 | Reply

    • As a writer, it can be helpful to include both a phone number and an email address in an electronic signature. (You may think your email address is obvious because it appears on your message, but your message may get passed around from one agent to another and depending on the system and whether the message is in HTML or plain text, the email address may not make it through intact.) You definitely don’t want your proposal to be trashed simply because an agent couldn’t figure out how to get in touch with you!

      Comment by Yen | October 26, 2009 | Reply

  3. Thank you. My signature has the title and publisher of my book (Fall 2010), the website I run and a link to all my Huffington Post work and my Kim blog. I’m not sure I’d want my phone number on it at this point – although maybe my Skype number should be there.

    Kim

    Comment by Stagmom | October 27, 2009 | Reply

    • I’d say there is an expectation to include a work / office phone number if there is one (if you’re a book publicist such as myself, for example), but it’s up to an individual whether s/he wants to include a home or cell phone number in an email signature, for obvious privacy reasons.

      Just make sure that whatever mode of contact you include is frequently checked.

      Comment by Yen | October 27, 2009 | Reply

  4. Thanks for the information…you make this easier every day. My signature also has a fliiping book cover that allows the reader to read the first 25 pages of my new book “Sensitivity 101 for the Heterosexual Male.” I’ve been told that just by having it available I have sold some extra books.
    Thanks again.

    Comment by Philip | October 27, 2009 | Reply

  5. Well, Philip, that’s just showing off…. I’m kidding. How the HECK did you do that? Please share?

    Comment by Stagmom | October 28, 2009 | Reply

  6. Thank you for the advice. It’s much appreciated!

    Comment by stacyfaye | October 30, 2009 | Reply

  7. Not only do I have ALL my contact information in any original emails (AIM, Twitter handle, Address, phone, email, mailing address, websites), but I also include my phone number and email in my reply emails.

    I get so frustrated when I have to scroll through all the way to the bottom of a long email chain to find the original info, so I hope this makes it easier for others!

    Comment by Cynthia | November 6, 2009 | Reply

    • That’s they key — esignatures in replies and forwards as well as in original emails! Many people do have email signatures, but don’t turn on that function for replies and forwarded messages, so you do end up having to scroll down an endless chain of messages. (Or, the message gets forwarded from one person to another and there is no contact information at all.)

      Comment by Yen | November 7, 2009 | Reply

  8. This is one of my pet peeves! The ignorance about this very important “little thing” in the business world (not just publishing) is astounding! Thanks for this post, Yen; a brilliant reminder for all!

    Comment by Lya Sorano | November 25, 2009 | Reply


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