Promoting author events on calendar / listings sites
Since we know readers head to Google to check up on their favorite authors, it’s now pretty much de rigeur to post information about an author’s speaking engagements online. Authors should add this information to their websites and / or social networking profiles / fan pages (and some authors with a lot of followers find it effective to Tweet about their appearances).
Also, make sure to submit information about events to various online calendar / events sites. Earlier this week, BookTour, the website that lists author events, announced a new partnership with Amazon wherein book events that appear on the BookTour site automatically appear on Amazon’s Author Pages. (BookTour still includes buy links for multiple online booksellers on their site, though, including Barnesandnoble.com and Indiebound.)
BookTour is also introducing a new service, TourBuilder, that allows you to build your own book tour. Also, for book publicists / stores / authors tired of entering events individually (or submitting them in an Excel document), BookTour will now enter events information in any format for $1 an event. Check the site for the various options for submitting author events information.
And a couple month’s back, Bookforum debuted a new website that features an Outposts tab that lists author events. Information about author events can be sent to: events[at]bookforum[dot]com. You should include the title of the book as well as the author’s name, the host venue, its address and website and the date and time of the event as well as any ticketing information (if applicable).
Where else do you like to submit information about author events? (And more importantly, what calendar / listings sites have you found to be effective in getting a crowd to show up?)