The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

BEA begins

I didn’t get a chance to stop by BEA yesterday — there was too much to do around the office.  (Plus, I couldn’t for the life of me find a list of the panels on the website beyond the sparse “Events at a Glance” PDF.)  Which was a pity.  But fortunately, Publishers Weekly was there, so I’m linking to their coverage.

Here are some panels that caught my eye:

Combating Print and Digital Piracy of Publishers’ Works (AAP)

Giving it Away: When Free ebooks Make Sense — And When They Don’t 

I’ve been very interested in finding out more about ebook giveaways — on the one hand, you’d think that a free ebook would lead to fewer sales, but that hasn’t seemed to be the case.  Or has it?  Peter Balis, director of online sales at Wiley, and Brent Lewis, v-p for digital and Internet at Harlequin, discussed “rules” for giveaways and talked about cases in which free ebooks have both helped and hurt sales.

The Concierge and the Bouncer: The End of the Supply Chain and the Beginning of the True Book Culture

Richard Nash, formerly publisher at Soft Skull Press, and Dedi Felmen, formerly a senior editor at Simon & Schuster, discussed their new venture, Round Table, a mash up of sorts of a subscription service and a social network that gets writing to readers.

I’ll be heading up to the Javits Center later on today — it’s shaping up to be a busy afternoon (and evening).


May 29, 2009 - Posted by | Miscellaneous | , , ,

1 Comment »

  1. I was at both “Giving It Away” and “The Concierge and the Bouncer” and I thought PW missed a couple important points.

    In “Giving It Away” both the publishers stressed a hook and a limit. Because there is free stuff everywhere, you need to have a reason for people to care about that free thing specifically. The limit adds an extra hook that creates momentum, which 24 hours can sustain, but a week cannot. I thought one other take away was keeping the audience in mind. In the successful cases Balis and Lewis touched upon, the target market would probably only read a few chapters of the digital, then buy the print, and would not stick it up on a file-sharing site–the unsuccessful case, the book probably would have been posted because the audience was more tech-savvy.

    In the Concierge and the Bouncer, Nash was reinforcing the idea that your readers are the same people as your writers (so many people in creative writing). The first question was on libraries which are the perfect example of community exchange, they just need to find how to replicate that form on the web. However, I think it’ll be a tough sell with so many people in the old mindset (from writers to readers) establishment versus community is still contentious even if the community is winning. Example: writers want review/acceptance into prestigious literary mag that they do not subscribe to and therefore don’t support. Nash did touch on a new type of writer emerging–the social one versus the cloistered. The social one will certainly make a publicist’s job a little bit easier. 🙂

    Comment by Alice | June 3, 2009 | Reply

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