Getting people to show at author events, the music way
On Saturday, I attended a Harvardwood panel entitled “Making music in tough economic times.” Music is often compared to books, in part because book publishing is facing the same digital growing pains the music industry did several years back, in part because concerts and literary readings often draw similar audiences.
I asked the panelists about concert promotion, since a little-known band or singer and a mid-list author face much the same challenge in getting people to show up for events. They suggested double billing — something bookstores do sometimes when they can find two “matching” authors available on the same day — and also finding an audience locally using the online tools at our disposal (which for the music industry continues to be MySpace — probably because it remains one of the few social networks on which you can post music tracks).
What are your favorite ways to promote author events? What have you found to be the most effective? Traditionally, book publicists have relied on scheduling author interviews to promote events, but with interview opportunities drying up, do you find yourself spending more time on online event promotion?
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
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For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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