Talking and tweeting
Yesterday evening I attended the Women’s National Book Association’s Book Marketing on the Web panel. (Recap here.) It was an informative discussion, with the panelists highlighting the importance of authenticity and knowledge. Panelist Fauzia Burke of FSB Associates pointed out that online publicity / marketing is incredibly time consuming because pitches must be personalized for blogs and websites, which is one of the reasons why author Abby Stokes advised authors to take on (at least some) of the responsibility of promoting their books.
Content aside, the panel was interesting for couple reasons. At the start of the discussion, the moderator had announced a Twitter hash tag for those people who might be live tweeting the event. I whipped out my phone, but felt a little awkward since most of the audience seemed to be, well, just listening. I sure was tickled, though, when it became apparent that not one, but two of the panelists were themselves tweeting! Now that’s what I call multi-tasking. Both Ron Hogan of Beatrice.com and Kelly Leonard who heads up the Online Marketing department at the Hachette Book Group, monitored — and contributed to — the Twitter stream, but never missed a beat in the offline conversation. (I’d definitely need practice to do this.) They were able to get real-time feedback from both audience members who were tweeting, as well as from people not in the audience who were “listening in.” Who needs a live feed when you can just follow the Twitter stream?
A second issue of note came mid-way through the panel, when the talk turned to ereaders and Peter Costanzo from the Perseus Books Group took out his second-generation Kindle and passed it around. So despite the hype, despite Oprah, despite this being a room full of hardcore readers and writers, the Kindle is still an uncommon enough device (due in no small part to its outrageous price, I’m sure) that it merited a show-and-tell. Still, the march of the ereaders continues: today Sony is expected to announce a deal with Google that gives Reader users access to a half million books in the public domain.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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