A lot of publicists focus on how to book interviews since, after all, this is our job. But anything scheduled can fall through. What then? So I was interested to see this post by Phenix & Phenix Literary Publicists about what to do when those hard-earned interviews … don’t pan out.
I also wanted to point out that scheduling an interview isn’t just about scheduling one interview on one day; the interview is merely one link in the chain, so missed interviews have ramifications. There are, of course, legitimate reasons for cancellations — breaking news, insane flight delays, illness and other personal emergencies, etc. — but when an author decides at the last minute they simply don’t feel like doing an interview (or when a host decides at the last minute they feel like bumping one guest for another), book publicists are left scrambling either to placate producers with whom we’ve carefully tried to cultivate relationships or to fill sudden gaps in the schedule. Not. So. Fun.
As a book publicist (or as an author or producer), what’s your craziest story of a missed interview? And how have you resurrected missed interviews?
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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