What is Twitter all about? Part 142
I was having dinner the other night with a college roommate and her husband, a newspaper editor. He’s on Facebook, (although he doesn’t really use his account), but he asked me what Twitter “is all about.”
“Twitter has influenced how:
– Media connects with audiences
– Businesses listen to and respond with customers
– Communications professionals, marketers, and advertisers connect with the new world of influencers
– Journalists, bloggers, analysts, event organizers can get help and answers from the community, instantly
– Everyday people can create an in-demand personal brand to open new doors and create new destinies
– People are made aware of news and important information from all over the world”
— The other day I posted about what not to have on a book website. A couple colleagues tweeted about my post and traffic spiked.
— Prior to posting, I’d asked for some thoughts about what people like and don’t like in book websites. A number of people following my Twitter feed responded and I incorporated their feedback into the post.
— At this point my RSS feed is pretty full (I probably shouldn’t have added 300 blogs) so while I check it every now and then, sometimes Twitter is the easiest way to pick up on breaking news, like when the editor-in-chief of Publishers Weekly was let go, or when John Updike passed away.
— Sporadically I’ll “chat,” albeit in 140-character increments, with journalists, literary agents, authors and other book publicists, a good (and quick) way to “meet” people or keep in touch.
Of course, a lot of authors use Twitter to reach readers. And there you have it.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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