Electronic postcards — use or not?
I was participating in a conference call yesterday when the issue of electronic postcards was raised. (Think your standard promotional postcard, but sent via email.) Immediately I gagged, thinking of my chockful mailbox that I clean out nearly every day simply so I can send messages. (I regularly archive my mail and delete large files. Somehow, it piles up. When it comes to email, “megabyte” might as well be a four-letter word.) As terms like “flash” and “audio” were bandied about, I sipped my antioxidant-rich green tea in a desperate attempt to keep down breakfast. I decided to check in with our advertising and promotions department, which has experience in the area.
The ad promo director’s response to ecards was less than enthusiastic — there are often platform problems, he said. In other words, depending on the computer / operating system / browser, recipients may or may not be able to open and view an epostcard. Possibly, bad, bad things could happen.
On the other hand, I have to admit that a well-designed ecard can provide useful information in an eye-catching format (particularly eye-catching if someone’s signed up to receive news and information from an organization). Plus, they’re pretty. So clearly, they have their uses.
Do you use ecards to promote books? Have you had a notable experience (good or bad) with them?