When *not* to social network
A lot more people are getting into the social networking game. Which has its advantages. But before you jump on the bandwagon, realize that as ballyhooed as these sites may be, they aren’t the best choice for all authors. Social networks are good for people with a certain level of ease with technology — as well as a certain amount of time to interact with the online community — but for others, your time just might be best spent elsewhere.
Some authors ask friends (or even hire people) to create Facebook and MySpace profiles for their books — to me this feels a bit like wanting to start a family, but using a surrogate mother to carry the baby and a nanny to care for it. It can be done, but it’s probably not the best idea. Although I love networking online as much as the next person, I wasn’t at all put off by the author who rolled his eyes at the mention of Twitter, declared that realistically, he just didn’t have the time to Tweet even if it might be a good idea, and instead said he wants to spend his time tweaking his website. When it comes to social networking, everyone needs to do what works for them — and that’s fine.
Ask yourself (or your author): can you set up and maintain a profile on your own? Although you don’t need to know about a networking site before setting up a profile, you do need to do — and learn about — it on your own in order to maximize the impact of having the profile.
For those who are using / considering using Facebook, the networking site du jour, know that there are differences between profiles (good for individuals, like authors), fan pages (good for things — for lack of a better term — like books) and organizations (pretty much self explanatory). Buzzmarketing Daily describes the differences.
More on social networking here.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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