The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

When *not* to social network

A lot more people are getting into the social networking game.  Which has its advantages.  But before you jump on the bandwagon, realize that as ballyhooed as these sites may be, they aren’t the best choice for all authors.  Social networks are good for people with a certain level of ease with technology — as well as a certain amount of time to interact with the online community — but for others, your time just might be best spent elsewhere.

Some authors ask friends (or even hire people) to create Facebook and MySpace profiles for their books — to me this feels a bit like wanting to start a family, but using a surrogate mother to carry the baby and a nanny to care for it.  It can be done, but it’s probably not the best idea.  Although I love networking online as much as the next person, I wasn’t at all put off by the author who rolled his eyes at the mention of Twitter, declared that realistically, he just didn’t have the time to Tweet even if it might be a good idea, and instead said he wants to spend his time tweaking his website.  When it comes to social networking, everyone needs to do what works for them — and that’s fine.

Ask yourself (or your author): can you set up and maintain a profile on your own?  Although you don’t need to know about a networking site before setting up a profile, you do need to do — and learn about — it on your own in order to maximize the impact of having the profile.

For those who are using / considering using Facebook, the networking site du jour, know that there are differences between profiles (good for individuals, like authors), fan pages (good for things — for lack of a better term — like books) and organizations (pretty much self explanatory).  Buzzmarketing Daily describes the differences.

More on social networking here.

January 7, 2009 - Posted by | Online Marketing, Social Networking


  1. Just found your blog. I will be writing a book in 2009 and this is a great resource.

    Comment by Gary | January 7, 2009 | Reply

  2. […] When *not* to social network […]

    Pingback by FreshNetworks Blog » Blog Archive » Do we tell the truth in social networks? Does it matter? | January 7, 2009 | Reply

  3. I agree with you, YEN

    Some people create many account at social networks site to spam with their affiliate link.

    Hey, if you want to promote your affiliate link at social network site must do the right thing not spamming and read their policy.

    List of Social Networking

    Comment by Andra | January 12, 2009 | Reply

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