Morning Brief — Tuesday, November 18
I was walking to the subway station this morning when I spotted an ad for American Airlines on the side of a bus that was promoting non-stop flights to London. Now, I live in New York City. Which begs the question: where exactly could a flight from New York to London stop?
Yesterday, Publishers Weekly reported on the PubWest conference in Portland, noting that one popular panel was “Authors Breaking Out” that focused on three authors discussing book tours and online marketing. It’s great when authors are willing and able to promote their books, even better when they work hand-in-hand with publicists. Conveniently, Phenix & Phenix Literary Publicists recently posted some handy tips from an author about how authors can best work with book publicists. (The author, Wendy Kays, spoke about her book, Game Widow, on the Dr. Phil Show, so clearly something worked.)
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.
- What is an imprint?
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- Why email signatures are important
- What you need to know about off-site book sales
- List of freelance book publicists
- Book publicity FAQ: Media
- DIY Book Promotion and Publicity
- What authors (and venues) need to know about scheduling book talks / signings
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