Pros and cons of social networking
Stop biting those nails. We’ll know soon enough.
Scott Karp Publishing 2.0 talks about how to increase your followers on the microblogging site Twitter. Specifically, he talks about “narcissisistic” Tweets — updates that only refer to yourself / your product — versus linking. This concept (referring only to yourself vs. linking to others) can also apply to blogs. While an author (or publishing house or freelance publicist) obviously wants to promote their book(s), if you only ever talk about your book(s), you risk losing the interest of readers. On the other hand, if you also link to similar blogs / sites, not only do you provide variety for your readers, but you reach out to other bloggers. (When you mention another blog on your site, the other blogger gets a “ping.” Obviously, popular blogs like Boing Boing or Gawker will get zillions of pings, most of which they will ignore by necessity, but many bloggers do keep track of who mentions them and will investigate those blogs.)
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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