The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Pros and cons of social networking

Stop biting those nails.  We’ll know soon enough.


Swivet lists the pros and cons of various social networking sites (in completely normal, non-techy language)including MySpace, Facebook, Tumblr, Twitter and more.


Scott Karp Publishing 2.0 talks about how to increase your followers on the microblogging site Twitter.  Specifically, he talks about “narcissisistic” Tweets — updates that only refer to yourself / your product — versus linking.  This concept (referring only to yourself vs. linking to others) can also apply to blogs.  While an author (or publishing house or freelance publicist) obviously wants to promote their book(s), if you only ever talk about your book(s), you risk losing the interest of readers.  On the other hand, if you also link to similar blogs / sites, not only do you provide variety for your readers, but you reach out to other bloggers.  (When you mention another blog on your site, the other blogger gets a “ping.”  Obviously, popular blogs like Boing Boing or Gawker will get zillions of pings, most of which they will ignore by necessity, but many bloggers do keep track of who mentions them and will investigate those blogs.)


November 4, 2008 - Posted by | Blogs, Social Networking | , , , , , , , ,


  1. Social networking is on the rise and is becoming an increasingly popular way of reaching the public in a targeted manner. One of the best ways in which to utilize social networking is through blogging.

    More and more companies (especially in the communications fields) are blogging on their websites in order to give insight about their various services to their current and potential clients.

    Another great way to utilize the power of blogging is through posting on behalf of your clients. At Media Relations, Inc., a Minneapolis-based publicity firm, we have done just that. Through creating our coveted Internet Advocacy service, we have been able to hone in on the most essential blogging markets for our clients and have posted about their products/services on their behalf. It has proven very effective not only for our business, but more importantly for our clients as well.

    For more information, please visit our website at

    Comment by Kristin Daniels | December 1, 2008 | Reply

  2. There’s definately a lot to learn about this subject. I like all of the points you made.

    Comment by hotels booking | December 8, 2012 | Reply

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