Blogs, microblogs and websites
A lot of authors debate whether it’s better to have a blog or a website. Men with Pens posts about the differences between the two (and points out that blogs today look pretty spiffy compared with blogs of yore).
For authors who want to delve into the world of social media, Mike Fruchter posts 35 step-by-step tips to establish a social media presence. Although you need a basic understanding of terms like “domain name” and “blogroll,” the instructions are pretty easy to follow for relative novices.
But why blog in the first place? To connect with readers, of course, but will that lead to increased sales? According to bub.blicio.us, yes — loyal blog readers are swayed by posts when it comes to purchasing decisions. (From personal experience, I can tell you I’ve bought many a product featured on Gizmodo, my favorite gadget blog, and the other day when Boing Boing featured one of my company’s backlist titles, the Amazon ranking shot up to about 500.)