Promoting books online / with Twitter
Ogilvy PR posts about how to make use of Twitter, the popular microblogging site. The post isn’t really intended for absolute newbies, but there are a few things that will make sense to everyone, even if you’ve never used Twitter before: first you should search to see what (if anything) is being said about your brand, then you should create a Twitter account and finally you should engage with the Twitter community. Ogilvy also lists some examples of companies that use Twitter successfully, if you’d like to take a look.
On the other side of the fence, Simon Dumenico writes in AdAge about why he doesn’t like Twitter.