The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Promoting books online / with Twitter

O’Reilly TOC posts about how authors can best promote themselves online.


Ogilvy PR posts about how to make use of Twitter, the popular microblogging site.  The post isn’t really intended for absolute newbies, but there are a few things that will make sense to everyone, even if you’ve never used Twitter before: first you should search to see what (if anything) is being said about your brand, then you should create a Twitter account and finally you should engage with the Twitter community.  Ogilvy also lists some examples of companies that use Twitter successfully, if you’d like to take a look.

On the other side of the fence, Simon Dumenico writes in AdAge about why he doesn’t like Twitter.


October 27, 2008 - Posted by | Online Marketing | , , ,


  1. Trying to promote your book? Do not give up keeping networking and researching on how to better get your book the publicity it needs. I am doing it now and it is helping. The process needs at lot of patience and diligence, keep digging your efforts will pay off.

    Comment by CHARITY | October 6, 2009 | Reply

  2. books online are great, wether they are e-books or conventional hardbound and paperback books ,~’

    Comment by Hair Removal | November 24, 2010 | Reply

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