The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Digital press releases

This past weekend, Jason Kintzler blogged about pitchengine and PitchFeed, which are tools for creating and distributing digital press releases (think your plain vanilla release, but online with pictures, video/audio, links, widgets, etc.)  The story got lost in the thousands of others in my RSS reader (yes, the downside of trying to follow hundreds of blogs, despite how much I rave about my reader), so it was mighty convenient when Ami from Folio Literary Management sent me a note saying she’d tried it out.

Because pitchengine is actually a group on ning (a social network), you’ll need to first create a profile in order to build a social media release (or even to view information about pitchengine).  However, once you create your SMR (which is free), you’ll be able to send anyone a link and viewers do not need to be members / log in.  You can create a pitchengine profile by going to Jason’s blog and following the Join link.


October 16, 2008 - Posted by | Online Marketing, Press Material | , , ,


  1. Thanks for the great post! Just to clarify for your readers – you can go directly to the PR tools by visiting – Click “build and share”, then Get Started! Thanks again, hope this becomes a valuable tool for Book Publicists too!

    Comment by Jason Kintzler | October 16, 2008 | Reply

  2. Thanks for the head’s up, Yen. I missed this too.

    This is a v. smart idea–but I don’t love the look of the finished releases. Not professional looking enough–in contrast to the overall design of the site which I do like. Still, I’ll keep playing around because I love the idea.

    Comment by rachel k | October 16, 2008 | Reply

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