Morning Brief — Tuesday, October 7
In the past, I’ve posted about why I don’t love voicemail, but even I’m a fan at times — I was running a race on Saturday when a phone rang behind me. (Yes, really.) The guy answered his phone and said, “I’m in the middle of a half marathon. Can you call me back?” *This* is why voicemail was invented.
Jon Greer from Catching Flack posts about two main ways to get reporters to cover your books / clients — he calls them “retail” (having a reporter with whom you have a relationship contact you) and “wholesale” (subscribing to a query service). You can read more here.
An here, Greer lists five email pitching pitfalls.