Morning Brief — Monday, September 15
The Swivet, via slunch, offers an explanation of the book publicity process. It’s a great guide for authors (and publicists) because it offers a handy publicity timeline. One thing that I would add is that when authors provide the names and addresses of contacts to whom they would like galleys / books sent, it’s ideal if these names are provided in an Excel document. This way the information can instantly be imported into our publicity systems / mail merged into labels. If the contact information comes in any other format (in a Word document or in an email) we have to either copy and paste or retype all the information and that’s a waste of time. (And by “waste of time,” I do, of course, mean “probably gets passed to the intern.”) Lest anyone kick up a fuss about this, I’d like to ask, when was the last time someone wrote a book in Excel? Sounds pretty ridiculous, right? So why is it any less ridiculous to be submitting data in Word?
For authors who might be considering blogging, social media guru Chris Brogan offers some tips on starting and maintaining a blog. For those who prefer Facebook or Twitter, Marketinghackz posts A Quick Guide for Newbies.
September 15, 2008 - Posted by Yen | Author-Publicist Relationship, Blogs, Miscellaneous, Online Marketing | Chris Brogan, Confessions of an Idiosyncratic Mind, Facebook, Marketinghackz, Short Stack, slunch, The Swivet, Twitter
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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