The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Monday, September 15

The Swivet, via slunch, offers an explanation of the book publicity process.  It’s a great guide for authors (and publicists) because it offers a handy publicity timeline.  One thing that I would add is that when authors provide the names and addresses of contacts to whom they would like galleys / books sent, it’s ideal if these names are provided in an Excel document.  This way the information can instantly be imported into our publicity systems / mail merged into labels.  If the contact information comes in any other format (in a Word document or in an email) we have to either copy and paste or retype all the information and that’s a waste of time.  (And by “waste of time,” I do, of course, mean “probably gets passed to the intern.”)  Lest anyone kick up a fuss about this, I’d like to ask, when was the last time someone wrote a book in Excel?  Sounds pretty ridiculous, right?  So why is it any less ridiculous to be submitting data in Word?


The Washington Post’s book blog, Short Stack, will now feature daily posts including author Q&As and publishing trends.


For authors who might be considering blogging, social media guru Chris Brogan offers some tips on starting and maintaining a blog.  For those who prefer Facebook or Twitter, Marketinghackz posts A Quick Guide for Newbies.


On Confessions of an Idiosyncratic Mind, Sarah Weinman posts her sixth and final entry of the Publishing Imprint Report Card that explores the Random House imprints.


September 15, 2008 - Posted by | Author-Publicist Relationship, Blogs, Miscellaneous, Online Marketing | , , , , , , ,

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