Morning Brief — Tuesday, September 2
Labor Day = The end of summer Fridays. Alas. Yesterday I ran a 20K road race at my alma mater. It was great racing through campus to the finish line — it felt like I was running home. Not so great coming home and realizing I’d packed on a few pounds. And now I begin to rethink the bread pudding. And the Lithuanian coffee cake …
When appropriate, we pitch our authors for “expert” interviews. The Publicity Hound offers eight tips for interviewees who are preparing to talk to reporters. And don’t forget to get in the plug for the book early, as Catching Flack reminds us.
If you’re wondering what all the fuss is over social media (blogging, Facebook, Twitter, etc.) and you’re thinking “everyone else does it” sounds a little hollow, check Chris Brogan’s post about communications objectives of social media.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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