The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Thursday, August 21

I’m somewhat embarassed to admit that I actually missed Usain Bolt’s epic sprint last night.  The coach of my running group was, of course, in a tizzy about his performance, but when I called my mother — who considers touching one’s toes exercise — and *she* asked if I’d seen Bolt run, I realized the magnitude of this Olympic event.  Thank goodness for YouTube.

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Phenix & Phenix Literary Publicists offers some helpful tips for authors about to embark on media campaigns.

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I was having lunch with a friend of mine the other day and she mentioned she was disappointed that a lot of the businesses she sees using Twitter simply post their press releases on the site — which isn’t really the point of a microblogging site like Twitter.  (Think “blog post,” but in 140 characters.)  So it was particularly convenient when yesterday Chris Brogan posted 50 tips on how to best utilize Twitter to promote your business / product.

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And Copyblogger lists five ways to keep blog content fresh.

August 21, 2008 - Posted by | Miscellaneous, Social Networking | , ,

1 Comment »

  1. I don’t Tweet much but I find it a great tool for following others’ feeds — like an alternate feed reader — which is why you’ll also find a Readerville feed there to follow. There are lots of great book feeds on Twitter. If you start at any one of them, you’ll find others, which will lead you to others, etc:
    http://twitter.com/readerville

    Comment by Karen Templer | August 21, 2008 | Reply


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