Morning Brief — Thursday, August 21
I’m somewhat embarassed to admit that I actually missed Usain Bolt’s epic sprint last night. The coach of my running group was, of course, in a tizzy about his performance, but when I called my mother — who considers touching one’s toes exercise — and *she* asked if I’d seen Bolt run, I realized the magnitude of this Olympic event. Thank goodness for YouTube.
Phenix & Phenix Literary Publicists offers some helpful tips for authors about to embark on media campaigns.
I was having lunch with a friend of mine the other day and she mentioned she was disappointed that a lot of the businesses she sees using Twitter simply post their press releases on the site — which isn’t really the point of a microblogging site like Twitter. (Think “blog post,” but in 140 characters.) So it was particularly convenient when yesterday Chris Brogan posted 50 tips on how to best utilize Twitter to promote your business / product.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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