Working with bloggers
I was walking home from the subway station last night when I saw a black squirrel with a bandage on its head. I was trying to figure how how a squirrel managed to get its head bandaged when I realized it was a black skunk with a white patch of fur. I’m still trying to figure out what a skunk was doing walking down a Manhattan street.
Social media guru Chris Brogan posts about PR people can work with bloggers.
How prevalent is social media (social networking sites, blogs, etc.)? Read Write Web says half of all adults use it.
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
I encourage you to subscribe to my feed in an RSS reader, but you can also receive a daily newsletter with content from this blog. See below for subscription options or for information about how to follow me on Twitter.
- What is an imprint?
- Why email subject lines are so important
- When should an author begin setting up social networking profiles / blogs / websites?
- What authors (and venues) need to know about scheduling book talks / signings
- NPR Books Watch Contest
- Sending review copies of books to bloggers
- What's a book blog tour?
- What to include on author websites
- Contact / Submitting Tips
- How Twitter works and why people in publishing should consider using it