The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Wednesday, July 30

I was in Central Park with my running group yesterday evening when I ran into a friend of mine from high school (who, incidentally, I also saw in the start corral — yes, we do feel like cattle if you are wondering — at Sunday’s Nike-NYC Half Marathon).  New York may seem like a big city, but running / cycling paths are scarce and I think every cyclist and distance runner I know has bumped into someone they know in Central Park / Riverside Park / Prospect Park / along the West Side Highway or 9W.  Indeed.  It’s like in publishing where if you go to an industry event, you’re bound to find someone you know.

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I was whipping through headlines on my RSS reader this morning and saw that BusinessWeek blogger Stephen Baker had posted dates for his September book tour.  For authors who are considering blogging, the time to start would be well before the book comes out.  Of course, authors who have already built an online following — whether because of their previous books or because they already are popular bloggers — have an easier time attracting an audience, but given time, even an unknown author can build a following by reaching out to friends first and letting the word spread.

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For those of you who missed Monday’s NewsHour segment about the demise of print book reviews, Gabi from Viking Penguin passed on the link.  Jeffrey Brown interviews Steve Wasserman, formerly editor of the Los Angeles Times’ book review and Kassia Krozser of Booksquare.com, a very insightful book marketing / publishing blog.  If you get antsy listening to interviews, you can also read the transcript.

July 30, 2008 - Posted by | Blogs | , ,

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