Morning Brief — Wednesday, July 2
Happy almost-Fourth! For those of you who are still here.
Leon Neyfakh of the New York Observer reports that Culture + Travel is becoming a quarterly after budget cuts following a circulation dip.
Joan Stewart at The Publicity Hound’s Blog talks about how to use LinkedIn to promote a product (book). I have to confess my LinkedIn profile is just, well, there, but apparently some people use it quite successfully to do stuff. I would do that. If I had time.
Moonrat over at Editorial Ass posts about a recent convo with a potential author who dismissed her opinions assuming she was too junior. In my years in publishing, I’ve found that what really counts — in editorial, publicity, or really, any department — isn’t so much years of experience and title, but interest and expertise. Those are qualities that can be found in anyone at any level — ignore this at your own peril. (This reminds me a little of the time a bike messenger ran into me … and flew off his bike into traffic. Yours truly was fine. Moral of that story is don’t make assumptions based on first appearances, for those of you who are utterly lost by that analogy.)
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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