Effectiveness of book trailers
Don’t know if you might need to log in to view this Wall Street Journal piece on book trailers, so I’ll pull out a few facts that hit me:
“There is scant evidence, however, that the average book trailer actually has much impact on book sales. Despite Doubleday’s recent video upload for the self-help book ‘We Plan, God Laughs,’ by Sherre Hirsch, the book has sold only about 3,000 copies, according to Nielsen BookScan, which tracks about 70% of U.S. book sales. And even though Jami Attenberg’s trailer for her novel ‘The Kept Man’ is reminiscent of Miranda July’s short films, only 3,000 copies of Ms. Attenberg’s recent book have sold. Most trailers cost about $2,000 to produce.”
On the other hand, Jen Lancaster’s book trailer for Such a Pretty Fat apparently got her bookings on morning shows across the country. And the trailer for The Average American Male garnered thousands of views on YouTube and the book has sold 25,000 copies.
Looks like the jury’s still out on this one …