Morning Brief — Wednesday, June 4
Joan Reeves at Sling Words posts about the importance of linking (which I have just done here to Joan’s blog in case anyone is hazy about what exactly a link is). Links enable a new blogger to build an audience and increase their Google rank. Think of a blog as an island and links as the bridges. How long have they been on the island on Lost? Four months. No bridges. Don’t create the Lost of blogs — help people find your blog with links.
Frank Wilson also discussed linking the other day on Nigel Beale’s Nota Bene and how it contributed to the success of Books Inq.
My personal preference is to always include one link to the blog itself and one to the individual post. This can be redundant since the link to the blog is the same as the link to the post … until the next post appears.
Kassia Krozser of Booksquare summarizes some online myths heard at BEA including that an author just needs a Facebook page not a website. Websites get a bad rap these days — they’re static, they’re hard to update. This is true, but is this necessarily a bad thing? Depending on the book, it may not matter.