The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — Wednesday, June 4

Joan Reeves at Sling Words posts about the importance of linking (which I have just done here to Joan’s blog in case anyone is hazy about what exactly a link is).  Links enable a new blogger to build an audience and increase their Google rank.  Think of a blog as an island and links as the bridges.  How long have they been on the island on Lost?  Four months.  No bridges.  Don’t create the Lost of blogs — help people find your blog with links.

Frank Wilson also discussed linking the other day on Nigel Beale’s Nota Bene and how it contributed to the success of Books Inq.

My personal preference is to always include one link to the blog itself and one to the individual post.  This can be redundant since the link to the blog is the same as the link to the post … until the next post appears. 


Kassia Krozser of Booksquare summarizes some online myths heard at BEA including that an author just needs a Facebook page not a website.  Websites get a bad rap these days — they’re static, they’re hard to update.  This is true, but is this necessarily a bad thing?  Depending on the book, it may not matter.


June 4, 2008 - Posted by | Blogs, Online Marketing | , , , ,

1 Comment »

  1. I’d just like to point out that a lot of authors are using the blog as their frontpage now(very easy to do if you use WordPress to build the blog), so the frontpage is always dynamic and in movement, and static pages containing vital statistics can be found via navigation bars on the top and sidebars.
    Basically, a nice integration of website with blog and continually updated.

    Jeff Vandermeer and Cory Doctorow do this to good effect, and it’s not quite what John Scalzi does (he does have a static website page at, but for all intents and purposes close enough.
    Although quite a bit text heavy, and image light, David Louis Edelman drives a nice balance between dynamic and static too:

    As to whether dynamic is to be preferred to static, I don’t know. Hard to say. Right now there’s grumbling about static websites, but it could be just a passing fad and soon everyone will want static again.
    But, using something similar to wordpress or one of the Expression Engines and taking the authors above as examples, you can so seamlessly combine the strengths of static and dynamic now that it doesn’t matter.
    Widgets are available to advertise books, reviews and even calendar schedules for conventions, book signings, etc.

    Websites are getting easier and easier for anyone to construct, and if you can blog, you can update. There are loads of gorgeous website themes free for download with, example again, wordpress.
    Alternatively, there are some very good designers out there who for a one time fee sets the site up and the author is good to go.
    It’s not that hard anymore.

    Comment by David de Beer | June 5, 2008 | Reply

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