Considerations for authors who already have social networking profiles
A couple years back, when publishing houses were first setting up social networking profiles for authors like Benjamin Kunkel and Marisha Pessl, the problem was that the practice was largely new and unfamiliar (for publishing houses, at least) and no one really knew how it should work.
Now, profiles are a dime a dozen and authors who already have active social networking profiles when their books are published face a different issue: do they want to use the same profile for both their personal and professional lives? Once a profile is co-opted for book promotion purposes, it’s never going to be a personal profile again, so writers with active social networking profiles should make the decision at least a few months before their books are published what they want to do — do they keep the same profile but remove some of the more personal information or do they create an entirely new profile?
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Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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