The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Considerations for authors who already have social networking profiles

A couple years back, when publishing houses were first setting up social networking profiles for authors like Benjamin Kunkel and Marisha Pessl, the problem was that the practice was largely new and unfamiliar (for publishing houses, at least) and no one really knew how it should work.

Now, profiles are a dime a dozen and authors who already have active social networking profiles when their books are published face a different issue: do they want to use the same profile for both their personal and professional lives?  Once a profile is co-opted for book promotion purposes, it’s never going to be a personal profile again, so writers with active social networking profiles should make the decision at least a few months before their books are published what they want to do — do they keep the same profile but remove some of the more personal information or do they create an entirely new profile?

May 5, 2008 - Posted by | Social Networking | ,

1 Comment »

  1. This is a question for media professionals to wrestle with too. Personally I make use of social networking profiles for book PR work, as well as my side music career.

    I debated keeping two separate identities, but decided it would be too much work. My hope is that on both fronts I will be perceived as an interesting and layered person. But I’m not sure I made the right choice.

    Problem is, in order to benefit from social networking, you really have to put some time in. Having separate personal and author profiles will just divide your effort. A slippery slope…

    Comment by Jeff Nordstedt | May 5, 2008 | Reply


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