The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Does blogging have to take a lot of time?

Scott Karp posted an interesting piece at Publishing 2.0 about what he calls the “web content conservation movement.”  In this day and age, between websites, blogs, Twitter and social networking sites, there’s way too much online content out there for any of us to keep up with even a fraction of it.  So Karp suggests that rather than posting anything that pops into your head, post only what others would find interesting or useful (or, I would add, amusing).  Add value to your post by including a link so instead of creating something completely new, you’re directing traffic to something that already exists.

What this means for authors who blog / are thinking of blogging but who are intimidated by the time commitment, is that blogging doesn’t need to take a lot of time.  A successful blogger needs to provide readers with regular posts, but rather than always having to sit down and produce original posts, an author blogger also has the option of simply commenting on someone else’s.


April 20, 2008 - Posted by | Blogs |


  1. While I agree that thought should go into a blog post, I have to disagree here. I think there’s something to be said in favor of constant production — in that it has you finding the purpose of why you’re blogging, often subconsciously. For example, the great thing about tags is that you soon discover the subjects that you’re writing about on a regular basis. Sure, there’s a lot of potential junk you might publish. But the whole purpose of blogging is that, like anything, it causes you to blog better and focus in on the set of topics that you blog about — which often prove to be more considerable than you expect.

    Comment by ed | April 21, 2008 | Reply

  2. I agree that constant production is important, which is why authors may feel overwhelmed by the idea of blogging and why I wrote the post.

    It didn’t occur to me before that a distinction should probably be made between “primary” bloggers who blog full-time (or mostly full-time) and “secondary” bloggers — like authors or myself — who don’t. Obviously, someone needs to be generating the original content for the rest of us to link to!

    Comment by Yen | April 21, 2008 | Reply

  3. Everyone who has ever read a HT blog article has been told to blog often – the more often the better. However, I think the problem is that too many people just don’t have something to say 5 times a day or even once a day or maybe even once a week. Even if they have a focused blog. That’s why you see so much regurgitated blogging going on from so many.

    Personally, I’d rather see someone put a lot of thought into their blog identity BEFORE they start blogging. Blogs where someone is trying through massive blog output to discover their identity as a blogger are about as interesting as reading C++ coding, if I actually knew how to read C++.

    Comment by Joan Reeves | April 21, 2008 | Reply

  4. I saw this link from Barefoot’s blog and I wanted to comment…

    I don’t think Park said anything new. I used to have a fantasy sports website in the mid to late 90’s and I had the same problem with online clutter as I do today. But at least back then the promotional avenues were limited to stuff like usenet.

    Plus, I strongly believe that there are cheaters out there who create additional accounts to boost their Diggs/Propellers/Stumbles/whatever. Hell, NY Times Best Seller author Tucker Max admitted to doing just that to get noticed. Granted he is funny and talented if you like his style but it just shows both how hard it is to break through and also how cheating is rewarded like it or not.

    Comment by Chris C | May 18, 2008 | Reply

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