Should authors do interviews with hosts who disagree with them?
This morning Stacey J. Miller, who writes The Book Promotion Blog, posted an interesting piece about whether authors should do interviews with hosts with whom they may not agree. Miller’s view is that since opportunities to promote a book are hard to come by (and I know all you book publicists are saying “Amen to that” right about now), an author should take advantage of any and all interviews.
As a publicist, I tend to agree with Miller (I’m of the any-publicity-is-good-publicity school) and furthermore, I think an interesting discussion can arise between an author and a host who does not like / agree with the book. However, I also understand that authors have their personal preferences and at the end of the day, I would defer to the author’s wishes (assuming, of course, I failed to persuade them to do the interview!)
What is important for both authors and publicists to remember is that if authors do have any preferences / prejudices with regards to media interviews, they should make their feelings known at the start of the publicity campaign. While I am willing to not pitch from the get go, say, pet radio shows at the request of an author, I would be pretty put out if I did start pitching pet radio shows and then, when they called for interviews, the author subsequently told me they didn’t want to do interviews with any pet radio shows at all. Obviously, it’s a waste of time and money on the part of the publicist to needlessly pitch media outlets, but it’s also misleading for the producers / reporters / editors/ bloggers who must spend time reviewing the books/press materials before making decisions about whom to cover.