The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Cool author websites

Wednesday evening Rebecca Skloot posted about Sloane Crosley’s website for her new book on the NBCC blog Critical Mass.  This morning, the Ad Man wrote up Toby Barlow’s site for his new book on M. J. Rose’s blog Buzz, Balls & Hype.  They couldn’t look more different (Barlow’s is heavy on flash, Crosley’s has a more basic vibe) yet both are equally cool and creative.  Both also include information vital for author sites — author bio, events, reviews, buy links — and I’m sure will attract a lot of attention from readers.

One now-standard website feature both are missing, though, are permalinks — unique URLs for each page/section of a site.  For example, if someone wanted to link to Barlow’s or Crosley’s events (or reviews or bio), they would only be able to link to the site as a whole, not to the events (or reviews or bios) sections on their respective sites.  Not the end of the world, but in this day and age where people expect sites to load instantaneously and kids think email is inconvenient, it’s worthwhile trying to save readers a few seconds.

I was interested to see one that resource Crosley utilizes — which most of us are personally familiar with but I haven’t seen it used on author websites (or, at least, not on my author websites) — is Flickr.  It doesn’t look as sophisticated as housing pictures on the author site itself, but it works — the first series of Crosley’s Flickr photos has more than 1200 views.  (I don’t know exactly how much it costs to construct different types of websites, but I’m guessing that “outsourcing” pictures to an online photo archive like Flickr can save a dime, so Web savvy authors on a budget might consider this.)


April 10, 2008 - Posted by | Online Marketing | ,


  1. Jason Boog at The Publishing Spot offers more examples of author websites with very different looks / styles:

    Comment by Yen | April 10, 2008 | Reply

  2. Charles Bock’s website for Beautiful Children is pretty amazing. Every character has a themed page with some fairly excellent moving parts.

    The entry page also says that a different indie band donated the music for each page. Which methinks is pretty excellent.

    Comment by freddie banks | April 14, 2008 | Reply

  3. Interesting you mention Bock’s website. When I originally wrote this post in the evening after seeing the Critical Mass mention of Crosley’s site, I compared it to Bock’s site. The next morning, as I was looking through my RSS reader, I saw that Buzz, Balls & Hype had written up Barlow’s site, so I changed my post! (And Barlow’s is the more current book, so it made sense from a “news” perspective to mention it.)

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