The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief — April 9, 2008

Yesterday GalleyCat posted some a list of some “unboring” book blogs.

***

And a friend who attended the recent PCNY / Publicity Club of New York online media lunch passed on a list of some media blogs:

— Business Week’s BlogSpotting

— HuffPo’s Eat The Press

— MediaPost’s Just an Online Minute

— New York’s Daily Intelligencer

— Portfolio’s Mixed Media

Depending on what kinds of books you work on, you may be pitching these bloggers or you may just be following these sites.  Of course, it goes without saying that you need to be familiar with the blogs if you are pitching them.  Also, keep in mind that some blogs have multiple writers who regularly post, each with a different “beat,” so make sure you pitch the right person.  Sometimes the best — or only — way to pitch a blog is to use a Comments or Contact form on the site.  Use it.  If an email isn’t listed, it isn’t listed for a reason — it’s not an oversight.  Although it may be a little inconvenient for us, we need to contact bloggers (or any media person, really) on their terms.

April 9, 2008 - Posted by | Blogs, Media Monitoring, Pitching Tips | , , , , , ,

2 Comments »

  1. Careful pitching bloggers via comments. Many (most?) bloggers react very poorly to that. The contact form does work well though.

    It is good to participate in comments when you have something constructive to add. I often try to fill a feed reader with top blogs in the field for the author to read and participate on. Sometimes the most effective “placement” can be an author contributing value to the conversation on a good blog with a link back to their site.

    Admittedly, the idea that most authors will participate in this way is a total fantasy. But I’ve gotten it up to about 1 in 4 that’ll play along. SOme of them even end up enjoying it!

    Comment by Jeff Nordstedt | April 9, 2008 | Reply

  2. Thanks, Jeff — I should have said sometimes the only way to contact (rather than pitch) a blog is to use the Comments or Contact sections.

    Also, commenters sometimes leave their own websites in the body of their comments. Some bloggers don’t mind this; others see it as self-promotion and don’t like it. Thus, authors commenting on blogs should familiarize themselves with the blogger’s style.

    Comment by Yen | April 9, 2008 | Reply


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