Morning Brief — April 1, 2008
No April Fool’s jokes from moi today, so I’ll just jump right in.
Kassia Krozser of Booksquare pointed out an interesting piece on Medialoper that talked about maintaining contact lists. More specifically, the post noted that many writers (and musicians, artists, etc.) have built large fan bases on social networking sites like Facebook and MySpace. What if those sites disappeared? For authors very dependent on their social networking “friends,” they may want to encourage those fans to additionally sign up for mailing lists / newsletters so they have fans’ contact information should the networking sites ever go kaput.
TechCrunch posted a piece yesterday about traffic on blogs versus traditional media sites. The writer, Erick Schonfeld, brings up an interesting point, which is that the blogs with the highest traffic, like TechCrunch or CNET.com, have professional staffs, while traditional media sites that have the highest traffic, like the New York Times, have very active blogging staffs — in other words, the sites with the most traffic are really a mix of the old and new worlds.
This raises another issue which is that not all blogs are the same — many blogs are like this one, with one person writing posts. (This applies to pretty much all the literary blogs.) Other blogs — often those in the technology and political spheres — like CNET.com or the Huffington Post, are pretty big enterprises, some with with dozens on staff. Naturally, this will affect how you build a relationship with and pitch a blog / blogger.
FishBowlNY reports that the editor behind Blackbook will launch a new magazine this fall called Tar. You can check here for details, although it doesn’t actually say what the magazine is about although it will be glossy, expensive ($20) and eco-friendly …
No comments yet.
Fall 2012: I’ve really enjoyed writing about book publicity and meeting (0nline and in person) writers, publicists, editors, agents and others in the publishing industry, but I’ve — reluctantly — come to the conclusion that I just don’t have the time to maintain this blog.
I imagine there is some information that will remain the same and that will remain useful, but there is much more that is or will become out of date, so please keep that in mind if you find yourself perusing my posts.
For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job in the publicity department at a large publishing house, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency. Please note that the opinions expressed on this blog are my own, not those of my company.
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