Morning Brief — March 26, 2008
For those of you who publish / publicize self-help books, you know it’s difficult to get reviews. Chauncey Mabe, BRE of the Ft. Lauderdale Sun-Sentinel, writes an interesting post on Off the Page about (what he sees as) the two different types of self-help books. He divides them into books that offer a specific program to follow versus motivational books that get you jazzed but don’t necessarily tell you what to do. You may want to consider his points when you’re writing up your press material.
Stephanie Mayabb of Phenix & Phenix Literary Publicists just posted a piece about a reporter cribbing her email subject line for a newspaper headline. As she notes, reporters copying part of a pitch is not an unheard of phenomenon and, in fact, since our press material is not copyrighted, it’s perfectly legal — if not entirely ethical — for someone copy any or all of what we write. What this means for us as publicists (as we ruminate over whether to feel flattered or violated) is that we need to be aware that any part of any email or fax or hard copy press release that we send could end up being published. (For example, if you were to send me a tip in an email, I might just copy and paste your message into a blog post.)
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