The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

What not to write in a press release

Bob Harris writes about the seven “deadly words of book reviewing” on the NYTBR’s Paper Cuts — which are probably seven words we might want to (try to) phase out of our press materials.  (And I think the eighth would have to be Michiko’s now infamous “limn.”  Who knew that was even a word.)

March 25, 2008 - Posted by | Press Material |

1 Comment »

  1. Describing a book as “readable” is like describing your favorite food as merely “edible.” And I once had a boss who liked to edit every tagline I wrote into some variant of the “_______, _______, and utterly _____” construction, as in “fascinating, intriguing, and utterly essential.” Those edits rarely made it through.

    Comment by John Mark | March 25, 2008 | Reply


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