The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

What not to write in a press release

Bob Harris writes about the seven “deadly words of book reviewing” on the NYTBR’s Paper Cuts — which are probably seven words we might want to (try to) phase out of our press materials.  (And I think the eighth would have to be Michiko’s now infamous “limn.”  Who knew that was even a word.)


March 25, 2008 - Posted by | Press Material |

1 Comment »

  1. Describing a book as “readable” is like describing your favorite food as merely “edible.” And I once had a boss who liked to edit every tagline I wrote into some variant of the “_______, _______, and utterly _____” construction, as in “fascinating, intriguing, and utterly essential.” Those edits rarely made it through.

    Comment by John Mark | March 25, 2008 | Reply

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: