The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

The importance of email signatures

Since we’re in the business of sending and receiving a lot of emails as we pitch, I thought I’d bring your attention to an oft-overlooked aspect of the email signature: your email address.  Many people fail to include this in their signature, assuming their email address always accompanies the email.  This is true, but depending on how a message is forwarded, email addresses are not always readable / accessible and even when they are accessible, it’s much easier to copy and paste contact information into an electronic address book or database when everything is in one place and the recipient doesn’t need to go trawling through an entire message for the email address.  To make a long story short, here are a few suggestions to make it easy for reporters, editors and producers to capture your information / respond to you:

1. Include your email address with your signature.

2. Set your message options to include the signature every time, whether it’s a new message, a forwarded one or a response.

3. If you use a Blackberry or other PDA, please create an email signature — it takes five minutes to do once and you’ll never need to do it again.  (Reporters and producers don’t need to know your message was “sent via Blackberry” but they’re going to need your contact information when news breaks and they’re scrambling to find experts who can talk about crane collapses and prostitutes.  I mean crane collapses or prostitutes.)

March 25, 2008 - Posted by | Pitching Tips |

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