The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

How to get publicity by not doing a book tour

As I’m sure you have all heard by now, U.S. customs officials prohibited Sebastian Horsley from entering the country to promote his book Dandy in the Underworld on account of, get this, “moral turpitude.”  Let’s not forget these are the same folks who’ve accidentally let terrorists through our borders.  And what about the moral turpitudiness of our governor?  I mean, ex-governor.  I mean, new governor.

At any rate, this has to be the most publicity an author has ever gotten for not doing his book tour — I first read about this on GalleyCat Thursday afternoon and since then most of the litblogs as well as Boing Boing, Slate and USA TODAY have covered the story.  All of us in publishing have been wracking our brains about alternate methods of promoting books, but I do believe this is one idea that has eluded us … until now.

Meanwhile, as of mid-day Friday, Dandy ranks #286 on Amazon — way to go Harper Perennial!


March 21, 2008 - Posted by | Miscellaneous | , , ,


  1. Horsley “said he was questioned for 8 hours.” I bet Frey, er, I mean, I bet Horsley says a lot of things…

    Comment by jm | March 21, 2008 | Reply

  2. A few years ago, a Cuban mystery author published by Akashic Books was denied entry to receive his Edgar Award–not quite a canceled tour, but said barring generated more publicity than the Edgar itself…

    Comment by Richard Nash (Soft Skull) | March 22, 2008 | Reply

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