How to get publicity by not doing a book tour
As I’m sure you have all heard by now, U.S. customs officials prohibited Sebastian Horsley from entering the country to promote his book Dandy in the Underworld on account of, get this, “moral turpitude.” Let’s not forget these are the same folks who’ve accidentally let terrorists through our borders. And what about the moral turpitudiness of our governor? I mean, ex-governor. I mean, new governor.
At any rate, this has to be the most publicity an author has ever gotten for not doing his book tour — I first read about this on GalleyCat Thursday afternoon and since then most of the litblogs as well as Boing Boing, Slate and USA TODAY have covered the story. All of us in publishing have been wracking our brains about alternate methods of promoting books, but I do believe this is one idea that has eluded us … until now.
Meanwhile, as of mid-day Friday, Dandy ranks #286 on Amazon — way to go Harper Perennial!