The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Morning Brief

Ben from Viking Penguin has more useful news to report: Tom Ginocchio has taken early retirement and left WNYW’s (Fox) Good Day New York.  He is replaced by Deborah Doft.  Also at the same station, Adrienne Paxton is EPing the 10 p.m. news.
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Cory Doctorow, pretty much the God of Boing Boing which is pretty much the God of blogs, posted some good tips about how to get blogged about which includes making sure to use permalinks (unique URLs for different posts / pages).  For an author’s website, for example, when you click on the, say, “Bio” link or on the “Events” link, those pages should have different URLs from the home page of www.johndoeauthor.com.  You may want to forward Cory’s post to authors thinking about setting up websites / blogs.
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The AARP has launched AARP TV which will air on the Retirement Living Network.  Not surprisingly, AARP TV is geared to the 50+ demographic.
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Now that you’ve gotten your head around YouTube, here’s a new video site the blogs have been chattering about for months: Hulu.  The WSJ talks about it’s launch.
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Editor & Publisher reports a massive circulation drop over the past four years for the top papers in the country, from -7.2 percent at the New York Times to -30 percent at the San Francisco Chronicle. 

March 12, 2008 - Posted by | Circ. / Hits / Ratings, Online Marketing, Pitching Tips, Update Your Database | , , , , ,

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