The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

Preparing guests for The Colbert Report

Ami at Folio Literary Agency (who was into lit blogs back when I barely knew what a blog was!) was amused by this Gawker post about Jenny Lee’s appearance on The Colbert Report for her book The Fortune Cookie Chronicles.  Those of you who attended the PPA lunch with Colbert’s (and Jon Stewart’s) producers know that guests shouldn’t try to be funny (advice Jenny heeded).  For those of you who missed that lunch, check out Gawker’s story.


March 7, 2008 - Posted by | Pitching Tips | , ,


  1. I have to say, I have a feeling this makes the difference between a good television interview and a bad one–the research. As much as Gawker makes fun of her for it, I do believe that most writers would do well to spend some serious time listing or watching a high-profile show before they are interviewed on it.

    Comment by Ami | March 7, 2008 | Reply

  2. I think Ami brings up a good point — the same way us publicists should be familiar with the outlets we’re pitching, authors should be familiar with the outlets with whom they’re speaking. Kudos to Jenny for doing her homework. (Okay, so I’ve known her since first grade, but regardless, it was a fun interview to watch!)

    Since publicity is our job — and not really that of the authors — we can help prepare them. Itineraries for authors should always include (in addition to the basics — length of time, etc.) descriptions of the shows / publications / sites and the organizations’ websites so authors can investigate them further.

    Comment by Yen | March 7, 2008 | Reply

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