Morning Brief — Tuesday, October 7
In the past, I’ve posted about why I don’t love voicemail, but even I’m a fan at times — I was running a race on Saturday when a phone rang behind me. (Yes, really.) The guy answered his phone and said, “I’m in the middle of a half marathon. Can you call me back?” *This* is why voicemail was invented.
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Jon Greer from Catching Flack posts about two main ways to get reporters to cover your books / clients — he calls them “retail” (having a reporter with whom you have a relationship contact you) and “wholesale” (subscribing to a query service). You can read more here.
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An here, Greer lists five email pitching pitfalls.
Hi Yen — thanks for linking to my blog!
I hear it at the gym a lot: “Hi, I’m at the gym. Can I call you back?” If it’s not important enough to get off the treadmill, my guess is that getting voice mail would be okay.