Morning Brief — Tuesday, July 29

Guy Kawasaki muses about envisioning bigger markets for products on How to Change the World.  You can see how this could apply to book marketing and publicity.  Although I’m just as beholden to the book review sections (or, at least, the ones that are left) and the major shows as the next book publicist, I do think one of the most challenging and fulfilling experiences as a publicist are digging up alternate media venues — whether they be niche publications, local media or reporters with specific interests — and crafting appropriate pitches.

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Daily Fix via PRNewser lists eight press release foibles including making vague claims and overusing industry jargon and superlatives.  So no more “pitch perfect characters,” I guess.