The Book Publicity Blog

News, Tips, Trends and Miscellany for Book Publicists

How to use LinkedIn effectively

Authors are more likely to use Facebook or MySpace rather than LinkedIn for promotional purposes (the two former networking sites are more “fun,” the latter more professional), but since we hear LinkedIn mentioned a lot — and a lot of us have LinkedIn profiles — I thought you might be interested in Chris Brogan’s post about using LinkedIn.  He talks about how to get recommendations and who to connect to, among other issues.

May 19, 2008 Posted by Yen | Online Marketing, Social Networking | , , , | 2 Comments

Morning Brief — Monday, May 19

The Literary Saloon mentions a couple new book blogs at Harper’s and the New Yorker.  Also, Bud Parr of Chekhov’s Mistress brings our attention to the new Kenyon Review Online and the accompanying blog.

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Ed Champion of Edward Champion’s Filthy Habits sent over a link to A Whole Lotta Nothing post that provides some tips about how to pitch bloggers; chief among them, don’t blast email a stock press release.

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Thinking about starting a blog but wondering what it should look like?  Chris Brogan gives some tips including what to include in your “About” link, what to include in a blog roll, what fonts and colors to use, and more.

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Joan Stewart of The Publicity Hound’s Blog talks up the benefits of commenting of blogs.  (Blogging isn’t just about writing posts on your own blog — it’s about interacting with other blogs and bloggers too.)

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And finally, authors who are comfortable blogging and who have regular traffic (or are willing to blog regardless), may want to consider blogging their tour.  Buzz, Balls & Hype links to Tony Horwitz’s USA TODAY guest blog for his tour for A Voyage Long and Strange.

May 19, 2008 Posted by Yen | Blogs, Online Marketing, Pitching Tips | , , , , , , , , , , , | 2 Comments