PR Squared posts about how “everything is important” is PR — including the “boring” tasks like media monitoring and creating schedules. While their post is directed at people in PR rather than in book publicity, you can see how the issues raised in the post apply to us.
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Chris Brogan posts some links about blogging / social media including writing effective blog posts and measuring the effectiveness of social media.
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For some time now, I’ve closely followed a lot of very informative sites about media and about the publishing industry. Since I find myself quite voluble at times about issues that pertain to my job, I thought I’d set up a book publicity blog. The purpose of this blog is provide tips, primarily, but also information about publishing / marketing trends that will help book publicists — and hopefully others in media and publishing — do our jobs with greater ease and efficiency.
I encourage you to subscribe to my feed, but I also send out a daily newsletter with content from this blog. To subscribe by email, contact me at bookpublicityblog[at]gmail[dot]com. To unsubscribe, well, you know what to do.
